Software Marketing Creativity
Sharon Housley
Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I’ll mention is developers need to take full advantage of their existing resources. Marketing or advertising should not be considered an expense. If done effectively, sales should exceed any time or advertising investment undertaken. Recently Dave Collins from Shareware Promotions http://www.sharewarepromotions.com created a graph to represent the increase in traffic that a customer of his had experienced while using Dave’s services. A picture is worth a thousand words and it can be very effective in attracting new customers. Is yo...
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