Increase Traffic by Programming a Contest
Steve Humphrey
Visitors come to your site and don't buy on their first visit. It often takes 6-7 visits before they buy. So, how do you get their business if they don't come back? For that matter, how do you get them to come back?
One answer is to run a contest. Not just any old contest will do! It must be crafted to keep them returning again and again. Lots of smart people will tell you that running a contest will help but they don't tell you how to do it. Here's a blueprint you can alter to suit your purposes.
Every aspect of the contest was handled by CGI scripts and a couple of web pages. Even selecting the winner was done by a script. This final script simply located the persons with the most ref...
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